Sunday, June 30, 2013

Emotional Branding

Emotional Branding – By Marc GobĂ©


This book is more like a textbook. It comes from a person who has been working in Branding business for years and has observed the changes in the industry. He is in the emotional aspect of the product. How a brand engages consumers on the level of the emotions. He explains that branding is about mind and emotion share not market share. He explains the “10 Commandments of Branding” (everyone in business needs to read this).


He also keeps his brand active on Twitter and Facebook in a way that is not totally self-serving. This just reinforces what he teaching about branding in his book. The book is divided into sections which cover the four pillars for Emotional Branding: relationship, sensorial experiences, imagination and vision. He covers the customers up to Y generation. If you are going after Teens and Tweens, then you won’t find much on that in this section. He devotes time to the different races, gay and lesbian consumers as well as the women’s market. He covers how to use shape, touch and sound in your store. Emotions sway everyone’s buying power, so why not put it to use for your business? He discusses packaging and ends the book with some great ideas on what to do with your website.


You won’t fly through this book; however, you will have specific ideas on how to improve your customer’s experience. And if you are smart, you will execute them. This book is a California 8!



Emotional Branding

Charles Dickens' History

The renowned writer Charles Dickens was a very meticulous chooser of his character’s names. He was a guru at choosing names, which would give the readers an idea of what kind of person the character was. You would know about Pecksniff, and Fagin if you read some his books.


Take a random person in the streets and ask him a simple question about his favorite sounding names. You will hear all sorts of fancy words but these will often not feature a K or G sound. You can argue that most of the K & G sounds do not have a glamorous and classy sound to them. The same applies with how Charles Dickens chose names for the people featuring in his books. The people like PumbleCHook or the more conspicuous Fagin were villainous characters. The same works for Montague Tigg and Quilp and Bill Sikes.


For the person in the luxury, beauty and romance sector, it stops being a storybook. There is no forgiveness when your brand has those harsh sounds like G and K.


Charles Dickens was a believer of this theory but something else too. Some names give the listener a reminder about some other word or scenario. This is why some Dickensian names worked well. For that, thinking Mr. Pickwick’s name does not mean he is a villain. He is instead a loved character.


The expression that flickers in our mind when Dickens named a character Gradgrind is nose to the grindstone. Not the softy character at all. Pecksniff is another perfect example. Put the words peck and sniff together and see a character who has inconsequential traits. Headmaster Wackford gives the sound Whack.


During the 19th century, the word screw was commonly used to mean miser. It is the right fit for Scrooge.


Analyzing other names in the series, for example Tom Pinch, Little Nell and Pip Pirrip shows that they were good-natured characters. They have the e, I alongside the o in common.


Writers therefore observe this simple trend regarding a character’s name. Villains will have certain sounds while nice guys will have others. Simply put, the reader or the person on the receiving end should be assisted to see through a character by his name. Brand names need to do that too since they deal with customers.



Charles Dickens' History

Great Dystopian Novels - The 12 Best Dystopian Novels

Literature has been a defining part of culture since the beginning of language. The dangers of modern times have led to the writing of dystopian novels, novels which warn of an unhappy future. Many people think of Dystopian novels as purely science fiction-while science fiction is a natural fit for a dystopian story, not all dystopian books are considered science fiction. Without further delay, here are the 12 best dystopian novels.


#12 Lord of the Flies by William Golding (1954)


This novel isn’t the 12th best on the list (it would be rated much higher in my opinion) but it’s at number twelve because of the on going argument whether this is truly a dystopian novel or not. The definition of dystopia isn’t necessarily clear, though the general definition is that it is a society in which misery and negative conditions prevail (or a seeming utopia gained at horrifying costs.)


As far as a dysfunctional society, the island with its stranded little boys is it, and once the conch shell is no longer seen as authority, everything breaks apart. If anyone wants to argue that an anarchy could work, this book would be an immediate argument against it. This is an incredible psychological work, and I’d say their society is definitely dysfunctional enough to count as a dystopia.


#11 The Handmaid’s Tale by Margaret Atwood (1985)


This story comes from the first person Offred. Offred is a maid in a time when fertile women are forced to be breeding machines to keep the human population going. This takes place because the world is a post-nuclear world where many women can’t have children. This is a very theocratic society, and this book tends to be very pro-feminist and anti-religious, which causes it to often be protested. This is a great dystopian tale that is frightening because the logic of how the society became the way it is happens to be very believable.


#10 Neuromancer by William Gibson (1984)


Most of William Gibson’s novels revolve around a dystopian future society, but Neuromancer may be the best of them all. This novel won the sci-fi “triple crown” for writers by winning the Nebula, Hugo, and Philip K. Dick awards. In the seedy underground of a Japanese city, a computer hacker is hired to work on the ultimate hack. In a world flushed with AI, virtual reality, genetic engineering, and corporations overpowering nations, the adventure follows. Gibson beat many modern sci-fi writers to the punch, and this dystopian novel is one of the most influential in modern times.


#9 Iron Heel by Jack London (1908)


Iron Heel is an excellent dystopian novel about the rise of a tyrannical corporate oligarchy in the United States. This book doesn’t pay attention to technology the way most future dystopian science fiction novels do now. This work stressed changes in society and politics, with the oligarchy formed by robber barons whom bankrupt all the middle class and seize power before enforcing a “caste system” of workers. This was a fantastic dystopian novel that was far ahead of its time.


#8 The Running Man by Richard Bachman (1982)


Written by Stephen King under the penname of Richard Bachman, “The Running Man” is a fantastic dystopian novel about a frightening future where ratings and entertainment takes form in a man hunt, and where even the “winners” are losers. This novel is far superior to the movie, and in my opinion is one of the best novels written by Stephen King. “The Long Walk” is also an honorable mention.


#7 Armageddon’s Children by Terry Brooks (2006)


I’ve probably read over 200 books the last two years, and among many good novels, “Armageddon’s Children” has been one of my favorites. This is one of the best novels written by Terry Brooks, and takes place in a post apocalyptic world around 2100, following (among others) a lone remaining knight trying desperately to fight off the demon onslaught and a group of street gang kids who roam the remains of Seattle trying to survive. The fantasy world of Shannara was supposedly spawned from the post apocalyptic wastes of Earth, and this series bridges the gap between the two.


#6 The Chrysalids by John Wyndham (1955)


This dystopian novel is another example of a post-nuclear world. This time the dystopia comes from a “need” for purity. As humans are being born with increasing levels of mutations and deformities, the state decides to execute anyone who isn’t “perfect,” meaning even one extra toe can be a death sentence. This attempt at forcing perfection in a post apocalyptic world is disturbing and effective, and has spawned many imitators.


#5 The Children of Men by PD James (1992)


Most people will know about the film with Richard Gere and Julianne Moore. The movie was very good, but is far different from the book. In this world, for reasons unknown, all men’s sperm count plummeted to zero, and without reason or explanation, mankind now faces its own extinction. The fear mongering during this time has allowed governments extraordinary powers to keep the peace, and when a woman becomes pregnant, the implications are enormous.


#4 The Time Machine by H.G. Wells (1895)


“The Time Machine” is one of the best science fiction novels to ever be written. This novel is the story of “The Time Traveler” who builds a machine that allows him to travel to the far distant future. While this might not seem dystopian at first glance, but a seemingly gentle and happy society is plagued by predators who harvest people for food…if that doesn’t qualify as a crappy dystopian society, I don’t know what does. The hero tells his story to a man of his time, grabs weapons, and goes back into the future never to return. This novel is where the term “time machine” even came from.


#3 1984 by George Orwell (1949)


This isn’t the best written novel, but it is one of the big three of the dystopian science fiction novels. This could very well be the most recognizable of the big three, as “1984″ is synonymous with tyrannical governments, fascism, and dystopian science fiction. Even the phrases “1984″ and “Big Brother” are now part of the common culture. Orwell’s detailed novel shows how a government can manipulate the people by manipulating the truth and manipulating the news. This book is the source for arguing against a far right government getting unfettered power.


#2 Fahrenheit 451 by Ray Bradbury (1953)


Guy Montag begins this classic novel as a fireman: meaning he is a man society calls on to burn all books, which are outlawed. Unlike “1984″ or “Brave New World,” “451″ doesn’t speak politically against the left or the right politically, but speaks against the dumbing down of society, specifically on how Hollywood pop culture slush and TV entertainment can create an entire nation of people who are not only incapable of fighting for their rights, but who don’t even realize the importance of doing so. This is a brilliant novel that shows Guy going from soldier of the state to an independent free thinker who must go on the run to survive.


#1 Brave New World by Aldous Huxley (1932)


While this dystopian masterpiece and “Fahrenheit 451″ could be interchangeable as the top two, “Brave New World” gets the nod because the writing itself is the best. This novel is incredible, showing a society where left leaning thinking and self hedonism is taken so far to the extreme that one person’s utopia turns out to be an appalling place where the irony of a peaceful existence has caused society to lose all concept of art, honor, religious beliefs, or anything that often defines culture. The “utopia” has people who have no sympathy, no empathy, and this vision of a future is as chilling as any other on this list.



Great Dystopian Novels - The 12 Best Dystopian Novels

Saturday, June 29, 2013

Professional Blackjack by Stanford Wong

This is currently the best blackjack book for learning how to play blackjack in my opinion. Even though it was originally written in the 1970′s this is the one book that I always take with me on all of my gambling trips. It contains a basic strategy for single and multiple decks. There is, also, a powerful simple plus and minus strategy for card counting for single and multiple decks with differences for the dealer hitting soft 17 and standing on soft 17.


If you seriously want to win at blackjack this is the one book that is a must have. Once you become a proficient card counter you will have to know how to win with out being asked not to play. Wong devotes a chapter on how to win with out being kicked out. There is an excellent chapter that explains your long term risk and ruin and how much money you need to back you depending on how much you like to bet.


Over betting is, probably, one of the main things that a lot of players do that causes them to lose their bankroll. Wong explains this in great detail.


I have seen other posts say that you can bet 2 to 3% of your bankroll and you will make a lot of money fast. In realty betting 1% will lesson your chances of going broke. You may not win as fast if luck is with you but will you will still be in the game if your luck heads south for awhile.


Do get this book if you are serious about winning.



Professional Blackjack by Stanford Wong

The New Abs Diet: The Six-Week Plan To Flatten Your Stomach And Keep You Lean For Life


Audiobooks at audible.com.



“The New Abs Diet: The Six-Week Plan to Flatten Your Stomach and Keep You Lean for Life” by David Zinczenko, Editor-In-Chief of “Men’s Health” is a good basic book on diet and exercise that was written with Ted Spiker. The book was a New York Times Bestseller and does provide a simple plan for losing fat and flattening your stomach. There is nothing real earth shattering for those that are well read on nutrition and exercise, and in fact, many well read in this area may find this book to simple and will seek more advanced sources of information. This book really is for the person who is overweight, doesn’t know what to eat and lives on fast food and junk food, and who doesn’t exercise at all.


It’s not that I didn’t enjoy the book, or that I didn’t find it useful. For those who are really out of shape and don’t know how to eat or exercise, this guide may be just the book to get them started on the road of being in shape and looking good. For the athlete or fitness buff, not much new here, and rather simple.


The book starts with an introduction that is motivational and lets you know if you follow the diet and exercise plan in this book you will find your long lost abs. The author discusses a few of the popular diets that have sold many books and describes what he feels is wrong with them and why this diet is better. (I happen to agree with much of his reasoning)


The diet itself is based around what the author calls the “power 12.” These are more 12 categories than only 12 foods. They are: almonds and other nuts, beans and pulses, spinach and other green vegetables, dairy (skimmed milk, fat-free or low fat yogurt and cheese), instant hot oat cereal, eggs, turkey and other lean meats, peanut butter, olive oil, wholegrain breads and cereals, extra protein (whey) powder, and raspberries and other berries. Overall, a very good list of categories to eat from, and that is what Zinczenko encourages. Eating primarily from this list is what the diet is about, but please do read the book and get the why and how much behind the categories. Zinczenko, however, also allows you to eat other stuff. In fact, one good thing about this diet is it is not super strict or something that will be difficult to follow. (Well, any diet will be difficult if you are used to eating only junk and fast foods.)


The book provides menus and recipes to help you eat from the power 12. The book then includes the other important ingredient to find those lost abs. You must exercise, and not just aerobic exercise, but muscle building exercise. Zinczenko explains why, and provides a very basic and simple program to follow. Again, not much for the person who actively exercises, but for the couch potato, this program is a good basic place to start.


The book concludes with a section that explains and illustrates 56 different ab exercises. They are in five categories for you to mix them up and keep your ab workouts varied. I do believe if you follow the guidelines in this book, both eating and exercising, you will lose weight and start to see your abs. How long it will take will depend on your starting point and how faithful you are and how much you put into your exercises. For a basic book on eating healthy and exercising to lose weight, this is a good book.



The New Abs Diet: The Six-Week Plan To Flatten Your Stomach And Keep You Lean For Life

The New Abs Diet: The Six-Week Plan To Flatten Your Stomach And Keep You Lean For Life

“The New Abs Diet: The Six-Week Plan to Flatten Your Stomach and Keep You Lean for Life” by David Zinczenko, Editor-In-Chief of “Men’s Health” is a good basic book on diet and exercise that was written with Ted Spiker. The book was a New York Times Bestseller and does provide a simple plan for losing fat and flattening your stomach. There is nothing real earth shattering for those that are well read on nutrition and exercise, and in fact, many well read in this area may find this book to simple and will seek more advanced sources of information. This book really is for the person who is overweight, doesn’t know what to eat and lives on fast food and junk food, and who doesn’t exercise at all.


It’s not that I didn’t enjoy the book, or that I didn’t find it useful. For those who are really out of shape and don’t know how to eat or exercise, this guide may be just the book to get them started on the road of being in shape and looking good. For the athlete or fitness buff, not much new here, and rather simple.


The book starts with an introduction that is motivational and lets you know if you follow the diet and exercise plan in this book you will find your long lost abs. The author discusses a few of the popular diets that have sold many books and describes what he feels is wrong with them and why this diet is better. (I happen to agree with much of his reasoning)


The diet itself is based around what the author calls the “power 12.” These are more 12 categories than only 12 foods. They are: almonds and other nuts, beans and pulses, spinach and other green vegetables, dairy (skimmed milk, fat-free or low fat yogurt and cheese), instant hot oat cereal, eggs, turkey and other lean meats, peanut butter, olive oil, wholegrain breads and cereals, extra protein (whey) powder, and raspberries and other berries. Overall, a very good list of categories to eat from, and that is what Zinczenko encourages. Eating primarily from this list is what the diet is about, but please do read the book and get the why and how much behind the categories. Zinczenko, however, also allows you to eat other stuff. In fact, one good thing about this diet is it is not super strict or something that will be difficult to follow. (Well, any diet will be difficult if you are used to eating only junk and fast foods.)


The book provides menus and recipes to help you eat from the power 12. The book then includes the other important ingredient to find those lost abs. You must exercise, and not just aerobic exercise, but muscle building exercise. Zinczenko explains why, and provides a very basic and simple program to follow. Again, not much for the person who actively exercises, but for the couch potato, this program is a good basic place to start.


The book concludes with a section that explains and illustrates 56 different ab exercises. They are in five categories for you to mix them up and keep your ab workouts varied. I do believe if you follow the guidelines in this book, both eating and exercising, you will lose weight and start to see your abs. How long it will take will depend on your starting point and how faithful you are and how much you put into your exercises. For a basic book on eating healthy and exercising to lose weight, this is a good book.


Related Posts




The New Abs Diet: The Six-Week Plan To Flatten Your Stomach And Keep You Lean For Life

Review of "In the Shadow of the Glacier"

In the Shadow of the Glacier by Vicki Delany is somewhat like a marshmallow. It’s easy and fun to ingest the characters-they’re sweet and quite believable. When you’re through, it leaves you wanting more.


Set in a small mountain town in British Columbia it tells a story which includes many elements known to make a good mystery. There’s the murder of a rather flamboyant newcomer, a string of bicycle thefts, two main characters who are hiding major secrets from us and each other (those unfortunately were not explained very well) and various problems for several of the more prominent couples.


The mystery revolves around an American draft dodger who settled in the bucolic mythical berg of Trafalgar and left land and money to the area with a caveat: it must be used to create a garden honoring draft dodgers and their quest for peace.


This sets the normally tolerant residents to taking very explosives different views on the matter. The main opponent of the garden, the flamboyant newcomer is found bludgeoned to death in an alley.


The hunt for the killer is on by another newcomer, big city Detective John Winters and his very green assistant Constable Moonlight (she prefers Molly) Smith. Throughout the investigation, they are also trying to figure out the reason behind a rash of mountain bike thefts. Are these related?


Egging the duo and the community on is a very irritating muck-raking TV “journalist” Rich Ashcroft who has enlisted the naĂŻve local reporter Meredith Morgenstern.


To find out the rest, I highly suggest getting a copy of In the Shadow of the Glacier by Vicki Delaney. Coming in at a bit over 300 pages, I was so entertained that I read the book almost non-stop in one afternoon. It went by as quickly as eating the aforementioned marshmallow.


by Vicki Delany is somewhat like a marshmallow. It’s easy and fun to ingest the characters-they’re sweet and quite believable. When you’re through, it leaves you wanting more.


Set in a small mountain town in British Columbia it tells a story which includes many elements known to make a good mystery. There’s the murder of a rather flamboyant newcomer, a string of bicycle thefts, two main characters who are hiding major secrets from us and each other (those unfortunately were not explained very well) and various problems for several of the more prominent couples.


The mystery revolves around an American draft dodger who settled in the bucolic mythical berg of Trafalgar and left land and money to the area with a caveat: it must be used to create a garden honoring draft dodgers and their quest for peace.


This sets the normally tolerant residents to taking very explosives different views on the matter. The main opponent of the garden, the flamboyant newcomer is found bludgeoned to death in an alley.


The hunt for the killer is on by another newcomer, big city Detective John Winters and his very green assistant Constable Moonlight (she prefers Molly) Smith. Throughout the investigation, they are also trying to figure out the reason behind a rash of mountain bike thefts. Are these related?


Egging the duo and the community on is a very irritating muck-raking TV “journalist” Rich Ashcroft who has enlisted the naĂŻve local reporter Meredith Morgenstern.


To find out the rest, I highly suggest getting a copy of In the Shadow of the Glacier by Vicki Delaney. Coming in at a bit over 300 pages, I was so entertained that I read the book almost non-stop in one afternoon. It went by as quickly as eating the aforementioned marshmallow.



Review of "In the Shadow of the Glacier"

Friday, June 28, 2013

Igraine the Brave by Cornelia Funke

My son likes knights, castles, and battles. My daughter likes animals, both anthropomorphic and not. Both of my kids like stories of children about their age or a little older, and both of my kids like magic and fantasy. I’m particularly fond of stories that come on audio discs that I can play in the car. Stories that grab the children’s attention so I don’t hear “how far is it now?” and “she touched me” rate even higher. So, with the above criteria, I chose Igraine the Brave by Cornelia Funke for a few car trips.


Igraine was a hit.


Both children sounded of “Story!” upon entering the car, instead of the traditional “I’m hungry.”


What’s the story about?


Igraine is a girl. When the story starts off, she is eleven, but her birthday is a couple of days off. Igraine wants to grow up and be a famous knight. She loves swordplay, stories of knights and chivalry, armor, and admiring knightly weapons. Igraine thinks magic is boring and tedious to memorize.


Igraine’s family is magical. Mom is a beautiful sorceress and dad is a wizard. Her brother, who is a few years older, is in training to be a magician. Igraine has a talking cat. She snuck some red, magic powder from her brother and sprinkled it on the cat, and since then, he talks. Her brother loves mice, probably because he accidentally conjures many of them. The cat cannot eat the mice, or Albert (the brother) will turn the cat into a dog. Igraine’s parents have magical singing books that help them with their spells.


Two important things happen at once to create the actual plot in the story. Firstly, a neighboring castle is conquered by an evil knight who wants the singing books. Secondly, while preparing her birthday present, Igraine’s parent’s perform a magical boo boo.


So, Igraine and Albert must fix everything. Albert holds the evil knight off with magic and Igraine goes on a knightly journey.


Potential topics of discussion


My kids ask me to pause stories a lot, because they have questions. The questions usually run the line of “could that really happen?” and “what does that word mean?” Igraine the Brave prompted several discussions with me and my children.


Knights


In the middle ages, boys of nobles, usually the second sons and such, went to train with knights, often at other castles. Boys would be pages as early as seven years old, and squires in their teens. (Some sources I’ve read say 11, 12, 13, and 14, so I’m just going with teens.) After training, a noble, king, or queen could dub the boy a knight at the age of 21.


–How would you like to leave your parents at seven and start training?


–The Spartans in ancient Greece left their moms at a similar age to begin their training as warriors. Why don’t we ship off our kids at this young age now?


–That’s a lot of training. Do you want to train for a long time to be really good at something?


–What’s chivalry? Do the ideas of chivalry presented in the book make sense? How would you change the definition?


Can kids really do that? Igraine is 12 in the story and she performs a lot of tasks normally reserved for grown ups. What tasks and jobs can kids do in our modern times to help their family and society?


Wouldn’t it be cool if?


This is where the magic talk comes in. Wouldn’t it be cool if our cat talked? What would he say? Do you think the dog loves me? If I could turn bad guys into fish, would I really do it?



Igraine the Brave by Cornelia Funke

Priest to Mafia Don May Be a Best Seller!

I may have just read an upcoming best seller! Priest to Mafia Don by Father Patrick Bascio, published just recently, is a love story like no other! Caught between love for family, God, a woman, and his own destiny, Carlo Albanese was forced by heritage to make choices that have been faced by few others, if any. Priest to Mafia Don “is a work of fiction based on reality. It is the story of a priest, Carlo Albanese, nephew of the famous Godfather, Julio Albanese…”(p. 6)


As the life of Maria Amaretto’s mother faded away, Maria sought out some way to send her mother from her small Sicilian town of Trapani to either the United States or England for the surgery that could save her life. After contacting everybody she knew that could possibly provide funds for the trip, Maria finally went to see Don Luigi Navarro, the local Mafia chief, who also refused to help her. Frustrated and angered, Maria realized that it had been evil to turn to a murderer–that she had betrayed God by depending on a bad man and sought her Lord’s forgiveness.


Maria spent the next fourteen days in Novena prayers imploring the Blessed Mother for a cure. “On the morning of the fourteenth day, the doctors…announced: “Against the greatest odds and possibly miraculously, Philomena Amaretto is responding favorably…” The local priest declared, “A miracle…” In response to answered prayer, Maria made the traditional “Promise” to offer her first-born son to the Church. (p. 12) Thereafter, she went to Tony Albanese, who had loved her since their days in secondary school, and sought his support of her promise. His response was, “I would be honored to be betrothed to a woman who, God willing, shall one day provide His church with a priest.” (p. 13). Tony was Julio Albanese’s brother.


And so the male child, Carlo, was born and learned early that he had been dedicated to the priesthood. His entire childhood was centered on his future and he rejoiced in his destiny. On his First Communion, his parents “bought a Missal that opened in the middle, releasing a thin cardboard replica of an altar prepared for Mass…Before leaving for school, Carlo would say a “Mass.” (p. 21)


Totally committed to become a priest, yet, reading his story, there were signs, early in his life, that Carlo perhaps lacked the love and joy of being a servant to God and man.


Julio Albanese was chosen unanimously as the godfather upon the death of Vito Massaro. Newspapers suggested “he will bring a new and more progressive style to the organization.” (p. 35) Julio soon sought to have members of his family with him and so Tony moved his family to the United States. Thus Carlo grew with two major influences–his dedication to God and the priesthood and his commitment to his family.


And while Carlo grew, Julio became the most powerful Don in New York.


While Carlo studied and finally became a priest, Julio grew older and ill. In fact, he was forced to resign as Don due to his limited life expectancy. Carlo’s father was expected to move into Julio’s position as Don. He was murdered! Julio’s second brother became Don; he was murdered… In order to not give too much of this story away, I move to the point where Carlo as asked to take leave from the church and fill in as Don to get his family’s businesses back to top performance.


And that is when he discovered that his brother’s wife was seeking help to divorce his brother! And they became close…


Father Bascio includes an interesting little story in the Introduction about how this Sicilian organization was formed and named. Both Julio and Carlo dreamed of moving the Mafia back to its original goals and to legitimize the businesses of the Mafia. Carlo’s struggles within the Church, with his awakening sexuality and interest in his own brother’s wife, together with the cries of his family to help them during the crisis that followed Julio’s resignation placed tremendous pressure upon Carlo. And, that is why the book becomes a page-turner! For Carlo’s response resulted in a maturity of a man like no other…a man who finally left the priesthood to become Don of the Mafia!


Written as a novel, the author has allowed us to see into the hearts and the minds of the characters that were patterned after a real family. Watching the jealousy between family members, seeing the good and bad within them makes this an exciting read. However, I watched closely as Carlo struggled with the pain, the frustration, the anger, and, yes, the love he experienced as he matured and was forced to make the greatest decision in his life!


Surely Father Bascio has given us a best seller, at least in my opinion…it’s a MUST-READ!


Priest to Mafia Don
By Father Patrick Bascio
BrandenBooks
ISBN: 10: 0-8283-2157-4
288 Pages



Priest to Mafia Don May Be a Best Seller!

Michael Webb Books Review

Michael Webb, known as the Most Romantic Man in the World, has written a lot of relationship books on everything from dating, proposals, through romance, to lovemaking. This article will review some of Michael Webb’s books.


500 Lovemaking Tips


This Michael Webb book deals with one of the most important aspect to marriage: lovemaking. What differentiates this book from other sex books is that it’s written specifically for long term couples. It contains nothing raunchy or overly depraved, and it can take a couple’s sex life to a new level.


Romantic’s Guide to Popping the Question



This Michael Webb book is a collection of widely creative and original marriage proposal ideas for men and women both. The guide is meant to provide inspiration for anyone who wishes to propose in an unforgettable way.


100 Sex Games


This book by Michael Webb is a collection of 100 sex games for couples. The games are for women and men who have been together for a while and wish to spice up their sex life. It’s the perfect companion to 500 Lovemaking Tips.


50 Secrets of Blissful Relationships


This is a relationship book for couples. It deals with every issue revolving around the best way to get along in a long term relationship and keep it fresh and exciting as it was in the beginning.


300 Creative Dates


300 Creative Date by Michael Webb is a collection of creative ideas of dating. If you’re looking for a way to wow the person you’re dating with ideas which aren’t expensive but widely entertaining, this book can give you some great ideas.


One thing I want to say about all the 5 books by Michael Webb which I reviewed here: they are all simple to read and apply. This isn’t some widely complicated formula or psychological breakdown of relationships. It’s just a rundown of ways to keep your romantic life a little more exciting, interesting, and happy.



Michael Webb Books Review

"A Circle of Dreams" Author Annie Rogers: Book Review

A Circle of Dreams
Annie Rogers


Bivens and Jensen Publishing (2006)


ISBN 0977018318


Reviewed by Paige Lovitt for Reader Views (5/06)


It was such a pleasure to read this sequel to “A Dream Across Time.” The husband and wife writing team that composes Annie Rogers have done a wonderful job writing another paranormal romance. When I read the first book, I really felt like I was on the island of St. Lucia with these characters. In “A Circle of Dreams” I felt like I had returned to the island and was visiting close friends. The characters feel so real to you, that they do feel like they are alive.


The story returns to the island of St. Lucia where Jamie and Andre Demontagne now have three children. Each child has a special paranormal gift. The youngest child, Philippe was named after an ancestor who had been lost, as a child, during the French Revolution, two hundred years before. The ghost of his mother, Anne-Cecile Diamont confuses this child with the one that she lost. As Philippe is being pulled into the past, his family fights to save him. His sisters use their special gifts to try to keep him in the present.


The paranormal touches in the story keep it really interesting; however, there are also real present day issues such as the lagging romance between Jamie and Andre. As they deal with the crisis involving their child, they also have to deal with making their relationship work around their modern day lifestyles, such as both holding two busy careers and parenting. Their children are precocious and adorable. I laughed out loud at some of their exploits. The extended family and friends around them also add a great deal of richness to the novel. I missed them and was so glad that they were included in this story.


This second novel in the Demontagne Saga stands well on its own. I would recommend reading “A Dream Across Time” first, but it is not necessary, as the authors manage to catch you up on the story without having to go back. You really don’t want to miss out on either!



"A Circle of Dreams" Author Annie Rogers: Book Review

The Flaw of Love by Lauren Grodstein

The flaw of love is the debut novel of an American author named Lauren Grodstein. The novel focuses on human relationships with an amazing touch of irony and wit to it. The story circles around the protagonist, Joel Miller’s introspection into his relationships with all the people in his life.


Joel is in the biggest quandary of his life – whether or not he wants to become a father. The girl in his life, Lisa is doing a pregnancy test and Joel realizes that the results could be anything. Waiting for the results of the test, Joel goes back into time analyzing his relationships with his parents, his best friend and the girl he loved the most, Blair. As his future is being decided behind a closed door, his thoughts are wandering in the past. He had a very tumultuous childhood as he saw a failed marriage of his parents. His father was one of the most complex yet nice person he had ever known and his mother a very unpredictable and eccentric lady. The relationship they shared not only affected his childhood but also scarred his entire life. He thinks about Blair, the girl he loved most dearly but could not hold on to because she was not the person looking for a commitment.
 
All these relationships had a marked effect on Joel’s life and also made him a person who is skeptical of commitment. This is the problem that gets him back to the present as he waited for Lisa to take the test and get some finality to his life. The manner in which Joel explores all these relationships is ironic, acerbic and also marked with a keen sense of observation.
 
This novel is one of the most original and gripping reads that I have come across recently. It is funny and also heart rendering. The characters build slowly but what evolves eventually is a highly involving tale that one cannot put down. All in all, a very nice and interesting read!



The Flaw of Love by Lauren Grodstein

The Magic of Making Up Review: A Guide

The Magic of Making up consists of a total of 8 chapters. Each chapter covers a stage of relationship that has been broken and the reasons why it did not work out in the first place. It also tells you how you can save the broken relationship and the feeling that you experience in the process. The book also gives the painful truth if your relationship is cannot be saved because after all, not all “meant-to -be’s” are actually meant to be. The book also gives you tips on how to move on from painful break-ups gracefully. However, if you feel in the bottom of your heart that you are really meant to be together, then The Magic of Making up provides you certain procedures you need to follow in order for you to achieve your goal which is to be with the person you love most and at the same time, the one who loves you the most. With that being said, still the author gave consideration to each and every different situation which we should be glad for.


The first two chapters cover the arguments as to why your once wonderful relationship suddenly ended. These first two chapters also will also advice you to be calm and not to panic after a break-up plus it will slowly make you realize the things you should consider in order for you to regain your trust in your ex. Chapter three will be most helpful to you as it helps you evaluate the things that went wrong that lead to the break-up and at the same time weigh the odds of your relationship whether if it still can be saved or it is really a big mistake. It is the most important chapter because you will learn a lot from it. You don’t want to be in the position of reuniting with your ex only to break-up again.


The next chapter is for those who figured out that there relationship actually can be saved. This is the most exciting chapter as it gives you steps on how to rekindle your passion for each other, also on how to reignite the spark that was once lost, and rediscover the desire that you have for each other. It will be like you are falling in love for the first time once again.


When the time finally comes that you and your ex are back in each other’s arms, The Magic of Making up will give you helpful tips on how to keep your relationship healthy and keep the fire burning between you and your new “old” loved one. In conclusion, the author, is right on the money in almost all of the chapters.



The Magic of Making Up Review: A Guide

Fantasy Book Review - Shadowmarch by Tad Williams

Fantasy author Tad Williams has summoned a culturally rich, diverse, and authentic world in his novel Shadowmarch, published by DAW Books, Inc. A hefty novel, at over 700 pages in mass market paperback, Shadowmarch opens with the promise of conflict between the people of the kingdom of Southmarch and the Qar, or fairy folk.


The Qar, which are a wonderfully varied group of strange beings ranging from human-like to grotesque monsters, occupy the northern portions of Eion above what is called the Shadow Line that marks the division between the normal world and the foggy and disorienting world of the Qar. Centuries earlier the Qar occupied the whole of Eion but were slowly driven north by expanding human populations. Southmarch occupies the land adjacent to the Shadow Line, and the mighty coastal stronghold also known as Southmarch stands upon a site once controlled by the Qar and still sacred to them.


Most of the fantasy novel centers on the ruling family of Southmarch, the Eddons. King Olin Eddon is held hostage by the kingdom of Hierosol, and his twin children, the brother and sister Barrick and Briony, rule as co-regents in his absence. Because Barrick is plagued by nightmares and melancholy, his sister Briony must shoulder the burdens of ruling as the gathering threat of a Qar invasion becomes more apparent.


Another major character is Qinnitan, who lives in the land mass south of Eion known as Xand. Here a vast empire is ruled by the God-like Autarch, who has inexplicably selected Qinnitan to be his wife. The Autarch has many wives who mostly live in a section of his sprawling palace and temple complex called the Seclusion. Xand is a land with Asian and Middle Eastern flavors as opposed to the European Medieval tone of Eion. Qinnitan is an interesting and sympathetic character who must navigate the intrigues and jealousies of life in the Seclusion. She is also being prepared for the Autarch by being repeatedly forced to drink a potion that seems to be connecting her to a God-like consciousness.


While the Eddons in Southmarch prepare to face the Qar invasion, they also hear hints of threats from the Autarch, whose God-like reach naturally wants to grasp Eion.


As Williams crafts his characters, he reveals their evolving emotions with skill. For example, as Briony is consumed by her role as co-regent, her paranoia increases as she learns to question the motivations of the nobles and courtiers around her. Her temper is also made increasingly fragile by the ceaseless demands on her attention. She never is able to deal with everything, but it is not her fault. Mounting threats pile up as Briony tries to cope among uncertain allies.


Her brother Barrick is of little help to her because his depression hinders his ability and willingness to function. He does distinguish himself however by riding forth with the forces of Southmarch to defend the kingdom.


The Qar make a difficult enemy to engage. A thick mist swirls around them, hiding their numbers, and some of their fighters are giants and strange beasts that can crush men and horses. They are led in battle by a stunning female warrior, Yasammez, also known as Lady Porcupine for the sharp spikes on her armor. Because the Qar are fighting to regain land that they had previously lost to the humans over centuries of brutal fighting, Yasammez possesses righteous vindictiveness. Despite her eagerness to be cruel to the humans, she is cunning in her strategy and patient. Personally, I would have preferred if the novel had given more space to Lady Porcupine. She is a fine villain and her presence could have replaced any of the countless scenes with Briony talking to people in Southmarch castle.


The majority of the novel takes place within Southmarch, which made it lacking in action. Politicking and plotting can be important aspects of fantasy epics, but Shadowmarch overdid it. I felt Briony’s boredom and frustration with court life more than was necessary. The endless holding of court at Southmarch is thankfully broken up by the characters of Ferras Vansen and Chert Blue Quartz. Vansen is a capable Guard Captain. His practical field experience often serves to counter the arrogance of the nobles that he serves. Vansen also harbors a crush on Princess Briony, but don’t expect any romance from this book. Maybe something will happen in this department in the next novel, but you’ll get no passionate kisses before battle in Shadowmarch.


Chert Blue Quartz is a Funderling, which is Williams’ take on the dwarf. They are skilled stone carvers and more comfortable in mines than rooftops. Williams excels at developing races. The Funderlings are likable and possess a detailed culture and mythology of their own. The Chert subplot concerns his adventures with a boy who mysteriously emerged from the Shadow Line. Unfortunately, the Chert story, although important, drags.


Williams’ talent as a writer is apparent in every line of his fantasy novel. Sparkling metaphors paint provoking word pictures and he thoughtfully tells vivid and illuminating back stories for his characters. Despite his masterful skill, I found Shadowmarch about 300 pages longer than it needed to be. Long strings of tedious scenes that added little to the story padded a novel that ached for more action. A decent fantasy plot was set up and begging to be set free, but everything seemed to be stalling for the next novel. Readers who require little in the way of actual adventure would be satisfied by Shadowmarch, but my taste tends to crave an equal measure of walk with talk. My rating for Shadowmarch is two swords and a walking stick out of a possible five swords.



Fantasy Book Review - Shadowmarch by Tad Williams

Thursday, June 27, 2013

Brian Berg - Stacking The Deck


Audiobooks at audible.com.



Have you ever tried stacking cards? What is the tallest structure have you been able to build with your cards? How patient have you been every time your cards tower has fallen down?


You have to agree with me that card stacking is a funny pastime, especially when you get to build a three or four floor building.


Do you know what is the Guinness World Record for the World’s Tallest House of Cards? Say something… ten?…fourteen?… The Guinness World Record for the World’s Tallest House of Cards is over twenty-five feet tall. Yes, it is unbelievable, and it was hard for me to believe that a structure of over twenty-five feet tall can be built without any kind of manipulation, such as taping, gluing, folding or bending the cards. NOTHING.


Just playing cards standing up without any trickery involved. In order to obtain a Guinness World Record, you have to follow a very strict verification and validation process, and one of the members of the Guinness World Record Committee will meticulously verify that your attempt to a World Record follows their strict rules.


I was in shock when I first looked at the picture of the World’s Tallest House of Cards. More than twenty-five feet of stacked playing cards…


The holder of the Guinness World Record Cardstacker is Brian Berg from Ames, Iowa. He won his first Guinness World Record for the World’s Tallest House of Cards in 1992, when he was only seventeen. Since then, he has toured the US and the world, appearing in the best TV shows, magazines, etc…


Stacking cards is a hobby that became Berg’s full time job. He is regularly appointed by TV shows, large corporations such as Walt Disney Studios, and he gets paid to teach about stacking cards, doing projects for companies, science museums, etc…


Berg started stacking cards as a hobby when he was 8. His grandfather introduced him to stacking cards as a funny pastime, but he did not teach him any of the building techniques Berg now uses. It was after years of experimentation that Berg developed his own building techniques.


Brian Berg has also put all his experience in stacking cards in a book titled “Stacking the Deck” (ISBN-978-0743232876). In his book, Berg reveals all his tricks and techniques learnt through his own experiences and countless hours building gigantic structures out of playing cards and infinite patience.



Brian Berg - Stacking The Deck

Brian Berg - Stacking The Deck


Audiobooks at audible.com.



Have you ever tried stacking cards? What is the tallest structure have you been able to build with your cards? How patient have you been every time your cards tower has fallen down?


You have to agree with me that card stacking is a funny pastime, especially when you get to build a three or four floor building.


Do you know what is the Guinness World Record for the World’s Tallest House of Cards? Say something… ten?…fourteen?… The Guinness World Record for the World’s Tallest House of Cards is over twenty-five feet tall. Yes, it is unbelievable, and it was hard for me to believe that a structure of over twenty-five feet tall can be built without any kind of manipulation, such as taping, gluing, folding or bending the cards. NOTHING.


Just playing cards standing up without any trickery involved. In order to obtain a Guinness World Record, you have to follow a very strict verification and validation process, and one of the members of the Guinness World Record Committee will meticulously verify that your attempt to a World Record follows their strict rules.


I was in shock when I first looked at the picture of the World’s Tallest House of Cards. More than twenty-five feet of stacked playing cards…


The holder of the Guinness World Record Cardstacker is Brian Berg from Ames, Iowa. He won his first Guinness World Record for the World’s Tallest House of Cards in 1992, when he was only seventeen. Since then, he has toured the US and the world, appearing in the best TV shows, magazines, etc…


Stacking cards is a hobby that became Berg’s full time job. He is regularly appointed by TV shows, large corporations such as Walt Disney Studios, and he gets paid to teach about stacking cards, doing projects for companies, science museums, etc…


Berg started stacking cards as a hobby when he was 8. His grandfather introduced him to stacking cards as a funny pastime, but he did not teach him any of the building techniques Berg now uses. It was after years of experimentation that Berg developed his own building techniques.


Brian Berg has also put all his experience in stacking cards in a book titled “Stacking the Deck” (ISBN-978-0743232876). In his book, Berg reveals all his tricks and techniques learnt through his own experiences and countless hours building gigantic structures out of playing cards and infinite patience.


Random Posts




Brian Berg - Stacking The Deck

WordPress For Internet Marketers - WordPress Bible Review

Have you heard about Leanne King? If you want to learn how to use WordPress in your internet marketing endeavours and to make money online, Leanne is the right person to learn from. She is well-known as a WordPress Queen and she is an undeniable WordPress expert. I know her from a private Internet Marketing Forum run by James Schramko where she solves all the issues, answers all the questions and gives great tips and advice on WordPress. Quite often I visit also her valuable blog for more great info.


She is also the author of an e-book called “WordPress for Internet Marketers” or WordPress Bible, which I bought shortly after I got to know her. What I find extremely useful is that there is enough information for both amateurs and advanced WP users. After reading her e-book as a beginner, I continued to go back to it even as I progressed to the advanced level of operating WordPress.


This e-book consists of 899 pages and it is the largest single source on WordPress on the market! It is a thorough approach to various aspects of WordPress and its significant role in internet marketing. From the Bible, you can easily learn how to use WordPress and in particular about:



  • How to install WordPress step by step, using hosting services provided by Hostgator, which I use myself and strongly recommend

  • Interesting themes and skins, favicons, plugins

  • Creating posts and the design of a website

  • Amazon, Ebay on WordPress – how to make it work

  • Clickbank and Commission Junction in relation with WP

  • How to create article directories

  • Creating e-stores, using Magento for example

  • Creating Forums

  • RSS and SEO


These are only some of the issues described in this e-book. The great thing is that apart from the written information and useful links, Leanne put an amazing amount of screenshots to show how to install and implement various solutions she writes about.



WordPress For Internet Marketers - WordPress Bible Review

Why Beating AdWords is Better Than AdWords Miracle

Affiliate marketing is a popular way to make money online, but you won’t make much money at it without traffic to your website. But waiting for natural search engine traffic is a very long-term undertaking, and very hard to control. The simplest way to get traffic to your site is to pay for it using a program like Google AdWords.


Paying for traffic, however, is fraught with difficulties because it’s easy to spend more in advertising than you make in sales. This is especially true with Google’s AdWords program, which rewards advertisers who spend time and effort to create compelling and targeted advertisements and punishes those who don’t with much higher costs. That’s why you need a good guide that explains how to successfully do affiliate marketing with Google AdWords.


The two ebooks to consider are Beating AdWords and AdWords Miracle. Both have a lot to offer and are aimed at slightly different audiences, although I prefer Beating AdWords.


Let’s start by looking at AdWords Miracle, or AM for short. When you purchase AM you get the core ebook (100 pages) and a number of bonuses, including a number of training videos. The core training includes an introduction to affiliate marketing with AdWords, a long discussion of how to write good ad copy (very important), basic AdWords campaign management, and them specific techniques that marketers can use for affiliate products. The bonuses include discussions of how to build opt-in mailing lists, how to find a good product to promote, and some advanced techniques.


Now let’s consider Beating AdWords, or BA for short. At 467, it’s cheaper, and the core ebook is also about the same length as the main AM guide. There are fewer bonuses, but the review site templates that are included as very useful. The first part of BA is very similar to AM, a long introduction to affiliate marketing and Google AdWords. After that, though, the two books diverge.


Beating AdWords takes a more measured and scientific approach to pay-per-click affiliate marketing, focusing more on results and not on hype. There are specific recommendations and examples of how to create groups of advertisements and all the parameters that affect the infamous Google “quality score” and how to avoid the equally infamous “Google Slap”. Next come details on how much to bid and how to determine when a campaign is unsuccessful — important because you want to stop the losers as quickly as possible!


One of the best things about BA is its focus on creating review sites as a way to promote affiliate products. A well-constructed review site and accompanying ad text will get you great quality scores and lower traffic costs. And you give the visitors some useful alternatives to consider, without resorting to underhanded tricks. The bonus review site templates that come with BA let you quickly create a review site in an hour or less — you can get started right away.


If pressed, I would definitely recommend Beating AdWords over AdWords Miracle for the following reasons:




  • Beating AdWords is written in a hype-less, straightforward manner.

  • BA emphasizes “whitehat” techniques, while some of AM’s advice is riskier to implement.

  • BA has extensive discussions of techniques to minimize losses and how to use tracking to figure out what’s working and what’s not working.


Combined with the fact that it’s also cheaper, it’s clear that Beating AdWords is the hands-down winner of the “Beating AdWords vs. AdWords Miracle” showdown.



Why Beating AdWords is Better Than AdWords Miracle

A Book for Those Who Feel Alone in a Rented World

In 1976, on a frozen field in the midst of the worst winter storm anyone could remember, gunfire rained down on a group of state narcotics agents near Columbus, Mississippi. A heroin deal had gone bad, and a sniper for the dealers opened fire with deadly accuracy. A wounded agent fell in a pool of his own blood, but what should have been fatal was not, because of a voice that commanded the young Captain to bring the bullet proof vests to what appeared to be a routine deal. I know this to be true, because I was that young Captain.


Similar stories of the paranormal and supernatural are to be found in a new book, “The Mystery of Fate: Common Coincidence or Divine Intervention?”


The Mystery of Fate: Common Coincidence or Divine Intervention, a collection of short stories, is a honeycomb of treasures for anyone who has ever walked alone–pausing to look back–feeling someone was near but seeing no one; for those who have shivered suddenly as if “someone just walked across my grave;” and for those who felt a faint buzzing, an enchanting melody or distant murmuring near their ears and asked a loved one, “What did you say?”–only to see quizzical glances and hear, “I didn’t say anything.” The stories in this anthology suggest that someone is shadowing us, and it just might be–goodness and mercy.


The book’s stories of love lost and rediscovered shrink our physical confines, detail close encounters with denizens of the deep, paint the thin line between happiness and disaster and life and death, and bear testimony to the smallness of the universe and the mutual commonality we share across many divides. The harvest of miracles contained in this anthology refutes those who embrace sterile paradigms and say that anything that is not measurable, quantifiable, or cannot bear the scrutiny of the scientific process should be thrown in the fire. Such a statement is not scientific itself, but philosophical, and violates its own rules and must be–thrown in the fire by its own standards. The Mystery of Fate is a book to rescue from any fire if only to gaze into tales with intimate flames that sear away comfortable dogma and call into question the randomness of life.


Hidden within the simplicity of Paul Harvey style “Rest of the Story” vignettes, the best of Reader’s Digest articles with a touch of “Somewhere over the Rainbow” moments, specials on late night Coast to Coast radio tales, and Robert Stack’s Unsolved Mysteries, is complexity converted to the rich simplicity that we poor temporal beings might understand.


If you have a void in your heart that needs to be filled–if you have ever awakened in this rented world and felt desperately alone, these stories just might warm your heart and suggest that, even in today’s world, there are still miracles that can lighten even the darkest skies and melt the most cynical hearts. The Mystery of Fate is a bookbinder’s dream. Arlene Uslander and Brenda Warneka have bound it with love and limitless faith.


Review by Merle Temple, author of the novel to be released in 2012, A Ghostly Shade of Pale.



A Book for Those Who Feel Alone in a Rented World

Not Just A Shocking Horror Tale: The Surgeon By Tess Gerritsen

The Surgeon grabbed me and kept me reading. The suspense builds with every page. There are no dull moments, no holes in the plot. A serial killer is on the loose in Boston. He enters women’s bedroom windows at night, chloroforms them and takes away the very thing that makes them female. While his victim is awake, tied to her own bed with duct tape, he cuts her with a scalpel, removes her uterus and then slashes her throat. Death comes while the victim watches her own blood spray from her throat. This story is even more chilling than Silence of the Lambs because this killer tells the victim exactly how he will torture and then kill her. He draws death out over several hours while the victim waits alert and in pain.


What sets this novel apart from other thrillers is Gerritsen’s skill at bringing her characters to life. This is not just a shocking horror tale. The book opens from the killer’s point of view. The reader understands his thoughts and motives. The terror of a rape survivor, even years after her attack is brilliantly written into Dr. Catherine Cordell’s character, the only victim that lived through the surgeon’s attack two years before this current series of killings. Catharine is virtually unable to function, crippled by terror after it becomes obvious that the surgeon has made the killings personal and Catharine is his target. Through detectives Thomas Moore and Jane Rizzoli, the reader develops an intimate understanding of the intricacies of the Boston Homicide Unit. The heat of Boston is a symbol for the heat between Catherine and detective Moore.


I was pleasantly surprised by the very satisfying ending of this fantastic murder thriller. I highly recommend it for anyone who loves a thrilling read.



Not Just A Shocking Horror Tale: The Surgeon By Tess Gerritsen

Book Summary: Before You Quit Your Job - By Robert Kiyosaki

This book can be seen as a road map of skill sets you need to learn in order to go from Employee to Entrepreneur. Several of these classic skills are outlined in the BI triangle which we will discuss in more detail.


Why is this important to me? This really comes down to if you are happy where you are at. Most people do NOT want the responsibility in running their own business. I can understand that because it is a real concern. If you have seen any of my other video summaries then you know I am a big fan of Inversion. Basically this means that you need to look at both sides of the coin. For people who have never been in business for themselves, there is a rosy picture that you get unlimited freedom, you can pick your own hours, you don’t have to answer to anyone. I can tell you that this is all crap. Now let’s cut to the chase. Why is it that most people don’t want to own their own business? In my humble opinion it comes down to the myth of security in their existing job. This is a myth because your job could be cut tomorrow and then you would not have any security. If this is the only reason you are staying in your job then you are trading hours for money. Worse than that, if you hate what you do then you are building up a reserve of angst which will only get worse over time and spill into your personal life. Another reason why people don’t go into business is because it is too risky. I am not sure what this really means. I think keeping the job you hate for money is more risky than going into business and bringing real value to the market place. Regardless this is a real factor so in your business planning you should mitigate this risk. One way to do that is to get educated at each end of the BI triangle.


The BI triangle is an excellent pictorial start of being successful in business. Let’s discuss this now:


1. Mission – This is at the base because it is most important. This is your passion for the business. What are you passionate about? You need to have a real mission that solves a serious problem in a unique way. Mission is critical for true business success. Without mission you can still have a profitable business but then you are on the S side of the Cash Flow Quadrant. This means you basically bought yourself a job.


2. Leadership – For great information on true leadership you can study any of John C. Maxwell’s books. He is the authority on true leadership. In a nutshell, with the right mission and a strong leader, you will be able to attract the right stakeholders. These include employees, customers, partners, vendors and financing. Jim Collins in Good to Great talked about Level 5 leadership. That is the holy grail. You can check out that summary for more detail. Here are two examples of Level 5 Leaders: Nucor Steel’s Ken Iverson (Plain Talk – another summary) Kimberly Clark’s Darwin Smith.


3. Team – The team members are critical to the success of the enterprise. You need to have the right people in the right seats on your bus. Without this then you are doomed to mediocrity.


4. Cash Flow – This is at the inside based because without blood the body dies so goes it with the business – without flowing money, it dies.


5. Communications – This is paramount because if you cannot describe and articulate your value then you are doomed. You need to know how to sell. You sell to customers, employees, bankers and other stakeholders. You need to refine this if you are going into business.


6. Systems – this has to do with infrastructure. You can sell customers all day but if you cannot deliver, install, train, bill and collect the money then the whole process crumbles. Good systems are better than hard assets. This is where you can gain a durable competitive advantage over your competitors. Focus here for continuous improvement and your business will grow.


7. Legal – I can write tons of dry pages about legal stuff that even the best insurance salesmen will HATE. Bottom line is that your business must be the right entity for protection and tax purposes. You must protect yourself from trade secret theft and non-competes from employees. You have to understand HR issues. Thus your legal advisers need to be good and educated.


8. Product – Notice how product is last. It is important but for your business to have any staying power than the product will change. IBM is a great business but if they put the product first then they would be out of business because punch card computers disappeared in the 60′s.


Let’s move to 10 tips before you quit your job. The three most important are listed on the slide but I will review all 10.


1. Check your attitude
2. Get as much experience you can on the B-I triangle
3. Always remember that Sales = Income
4. Be optimistic as well as brutally honest with yourself.
5. How are you spending your money?
6. Start a business to practice on
7. Be willing to ask for help
8. Find a mentor
9. Join an entrepreneur’s network 10. Be faithful to the process


The power of associations is powerful. It is said that you can average the income of the top 5 people you associate with and you will fall into that category. To that end, find a mentor and leverage OPE – other people’s expertise.


Remember that you can do all of this stuff while you are still working. The key is to get yourself educated and into the right habits so you understand what it is you are getting yourself into.


I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days.


One thing you can take away from this book is ATTITUDE. Please open your eyes and spend a few minutes per day on programming your attitude. I know this sounds esoteric but it needs to be done. Most people will try to talk you out of going into business. Quick story: My father worked for GM in the 60′s. He found out that he was offered several different jobs / promotions that his boss never told him about. Needless to say he walked out. (I still have the typed resignation letter!). Anyway my grandfather went ballistic because back then GM was the security, must have job of the century. My father was a business man ever since. That was absolutely the gutsiest move ever because he had two kids and one more on the way when he did it.



Book Summary: Before You Quit Your Job - By Robert Kiyosaki

Book Summary: Before You Quit Your Job - By Robert Kiyosaki

This book can be seen as a road map of skill sets you need to learn in order to go from Employee to Entrepreneur. Several of these classic skills are outlined in the BI triangle which we will discuss in more detail.


Why is this important to me? This really comes down to if you are happy where you are at. Most people do NOT want the responsibility in running their own business. I can understand that because it is a real concern. If you have seen any of my other video summaries then you know I am a big fan of Inversion. Basically this means that you need to look at both sides of the coin. For people who have never been in business for themselves, there is a rosy picture that you get unlimited freedom, you can pick your own hours, you don’t have to answer to anyone. I can tell you that this is all crap. Now let’s cut to the chase. Why is it that most people don’t want to own their own business? In my humble opinion it comes down to the myth of security in their existing job. This is a myth because your job could be cut tomorrow and then you would not have any security. If this is the only reason you are staying in your job then you are trading hours for money. Worse than that, if you hate what you do then you are building up a reserve of angst which will only get worse over time and spill into your personal life. Another reason why people don’t go into business is because it is too risky. I am not sure what this really means. I think keeping the job you hate for money is more risky than going into business and bringing real value to the market place. Regardless this is a real factor so in your business planning you should mitigate this risk. One way to do that is to get educated at each end of the BI triangle.


The BI triangle is an excellent pictorial start of being successful in business. Let’s discuss this now:


1. Mission – This is at the base because it is most important. This is your passion for the business. What are you passionate about? You need to have a real mission that solves a serious problem in a unique way. Mission is critical for true business success. Without mission you can still have a profitable business but then you are on the S side of the Cash Flow Quadrant. This means you basically bought yourself a job.


2. Leadership – For great information on true leadership you can study any of John C. Maxwell’s books. He is the authority on true leadership. In a nutshell, with the right mission and a strong leader, you will be able to attract the right stakeholders. These include employees, customers, partners, vendors and financing. Jim Collins in Good to Great talked about Level 5 leadership. That is the holy grail. You can check out that summary for more detail. Here are two examples of Level 5 Leaders: Nucor Steel’s Ken Iverson (Plain Talk – another summary) Kimberly Clark’s Darwin Smith.


3. Team – The team members are critical to the success of the enterprise. You need to have the right people in the right seats on your bus. Without this then you are doomed to mediocrity.


4. Cash Flow – This is at the inside based because without blood the body dies so goes it with the business – without flowing money, it dies.


5. Communications – This is paramount because if you cannot describe and articulate your value then you are doomed. You need to know how to sell. You sell to customers, employees, bankers and other stakeholders. You need to refine this if you are going into business.


6. Systems – this has to do with infrastructure. You can sell customers all day but if you cannot deliver, install, train, bill and collect the money then the whole process crumbles. Good systems are better than hard assets. This is where you can gain a durable competitive advantage over your competitors. Focus here for continuous improvement and your business will grow.


7. Legal – I can write tons of dry pages about legal stuff that even the best insurance salesmen will HATE. Bottom line is that your business must be the right entity for protection and tax purposes. You must protect yourself from trade secret theft and non-competes from employees. You have to understand HR issues. Thus your legal advisers need to be good and educated.


8. Product – Notice how product is last. It is important but for your business to have any staying power than the product will change. IBM is a great business but if they put the product first then they would be out of business because punch card computers disappeared in the 60′s.


Let’s move to 10 tips before you quit your job. The three most important are listed on the slide but I will review all 10.


1. Check your attitude
2. Get as much experience you can on the B-I triangle
3. Always remember that Sales = Income
4. Be optimistic as well as brutally honest with yourself.
5. How are you spending your money?
6. Start a business to practice on
7. Be willing to ask for help
8. Find a mentor
9. Join an entrepreneur’s network 10. Be faithful to the process


The power of associations is powerful. It is said that you can average the income of the top 5 people you associate with and you will fall into that category. To that end, find a mentor and leverage OPE – other people’s expertise.


Remember that you can do all of this stuff while you are still working. The key is to get yourself educated and into the right habits so you understand what it is you are getting yourself into.


I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days.


One thing you can take away from this book is ATTITUDE. Please open your eyes and spend a few minutes per day on programming your attitude. I know this sounds esoteric but it needs to be done. Most people will try to talk you out of going into business. Quick story: My father worked for GM in the 60′s. He found out that he was offered several different jobs / promotions that his boss never told him about. Needless to say he walked out. (I still have the typed resignation letter!). Anyway my grandfather went ballistic because back then GM was the security, must have job of the century. My father was a business man ever since. That was absolutely the gutsiest move ever because he had two kids and one more on the way when he did it.



Book Summary: Before You Quit Your Job - By Robert Kiyosaki

Wednesday, June 26, 2013

Poetry and Life Transitions - A Book Review

Life is full of ups and down, and transitional opportunities or doors that we either go through, or forever wonder what life “would have been if,” and to further illustrate such mixed emotions, often deep thinkers turn to poetry, as a way to cope with the uncertainty. If this comment I’ve just made resonates with you, then perhaps you might like to read some most excellent poetry on such topics.


If so, then let me recommend one of the best poetry books on “life’s transitional periods,” and after you start reading it you will not be able to put it down, and luckily you won’t have too, it’s less than 100-pages. The book is called;


“1970 Poems; Transition,” by Leonard Harlig, self-published and printed at Anderson Graphics in Van Nuys, CA in 1970, (93 pages).


In 1970 the famous modern poet Leonard Harlig printed his transitional poetry books of 1970. Each book is numbered and only 300 were printed, this is indeed a collector’s item. You may see this book pop up on eBay once in a while and if you do, I suggest you buy it and read it, savoring every word.


There are poems about the transition from military and war back into society, from teenager to adulthood, from single to marriage, relocation of a family, changing of jobs, health transitions during later stages of life, etc. Each poem hitting home, with so much truth and honesty in each word, with just a touch of cynicism to go along with the reality at hand; the irony of what is, what is purported, and what transpires. Anyway, you’ll just love it, so please consider all this.



Poetry and Life Transitions - A Book Review

Interview with Gregory Alan Norton, author of "An Infinity of Days in the Psychotic Atomik Empire"

Today, Juanita Watson, Assistant Editor of Reader Views talks with author and activist, Gregory Alan Norton, about his new book “An Infinity of Days in the Psychotic Atomik Empire.”


Gregory, a Chicago writer, has been an activist for civil rights in the peace and labor movements for decades. He served as an organizer and newspaper editor for the United Steelworkers and has participated in other unions as well. Norton has had many of his short stories published in literary publications and his new book is a compilation of this diverse collection.


Juanita: Welcome to Reader Views Gregory, and thanks for the opportunity to talk with you about your new book, a collection of short stories titled “An Infinity of Days in the Psychotic Atomik Empire.” Would you start by telling us about this collection? What is the common theme/s that brings these stories together?


Gregory: These are stories about common people battling back against authoritarian bosses, and insane, money-crazed corporations with whatever means they have at hand – sabotage, bomb threats, and wildcat strikes. All the stories take place in Chicago and no characters were killed in the making of this collection.


Juanita: When did you write these stories, and have they all been published?


Gregory: The stories were written in a period from about 1995 to 2002. Most of the stories were first published in literary magazines such as The Princeton Arts Review, Tarpaulin Sky, Struggle, and Missing Spoke Press Anthology.


Juanita: Why did you decide to compile them into book form?


Gregory: I came to a point in mid-life where I had written a number of novels but couldn’t find any publishers or agents interested in publishing them. I was told over and over – you don’t have any publication credits. So, I decided to write some stories with the same focus and setting and even interlocking characters with the idea of getting them published in literary magazines first, then bringing them as a collection to a publisher. And it turns out that was the first plan in my entire life that actually worked out.


Juanita: Gregory, what is “the psychotic atomik empire”?


Gregory: My work is heavily informed by the Beat Writers such as Jack Kerouac, Allen Ginsberg, and William S. Burroughs. They all had various terms to describe American culture that reflected their black humor. Nelson Algren talked about The Neon Wilderness. Henry Miller wrote about The Air Conditioned Nightmare. Burroughs wrote about Interzone. Corporate America sings about the American Dream. I think my title reflects the reality for most working people in America. We live in a country where the government gets away with randomly declaring war on other nations, then lying about the reasons for the murderous assault. We live in a country were it’s ok to make a buck anyway you can including telling people they are entirely safe living downstream from a nuclear reactor that proceeds to melt down as Three Mile Island did. Let’s face it, our leaders are mostly psychotic and they have their fingers on the nuclear trigger.


Juanita: Would you give us some background into your involvement with various social movements? What draws you to these issues and being “a voice for the people”?


Gregory: My mother’s French speaking family lived in various coal towns in southern Illinois and Indiana and as a child I heard the wild stories of the United Mine Workers and some of the desperate strikes. The French miners had a strong streak of anarcho-sydicalism that probably went back to the time of the Paris Commune.


I grew up in an America that was shaken to its roots in the 1950s by the Civil Rights Movement, and by the Peace Movement of the 1960s that arose against the Vietnam War. I got involved in a student group, Students for a Democratic Society that took a leading role against the war.


Juanita: Would you comment on the humor, as well as the irony, that is conveyed in your stories?


Gregory: I admire the realism of writers such as Zola in Germinal but I don’t think American readers enjoy such unrelenting examination of the world. If you are going to write in the social protest genre, then I think your work has to have some kind of element of humor or very few Americans are going to read it.


Juanita: How many stories in “An Infinity of Days in the Psychotic Atomik Empire”? Do you have many that didn’t make it into this collection?


Gregory: The current collection has 23 stories. A number of stories didn’t make it into the collection because they were either too experimental or a little too far off the path that these others have taken. Curiously, some of those were published in literary magazines, but they just didn’t feel right in this collection.


Juanita: Would you give us an idea of some of your characters and the situations they find themselves in?


Gregory: In one case we have two young women working in a doll factory in order to pay the rent. They come into conflict with their authoritarian boss. One of them gets fired, and the other retaliates by changing the script for the doll’s “voice.” Another woman is sexually harassed by her boss and winds up “taking the bull by the horns.” Another character can’t talk the boss into a day off of work, so his girlfriend has to resort to something radical.


Juanita: How important do you feel activism is this day and age? Do you feel that social change will come from individual action or from collective group action?


Gregory: I think it’s pretty clear that only collective action by masses of people can change the world. And I think it’s pretty clear that we need a lot of change. In the United States we have about 43 million people who don’t have health insurance. That’s a disgrace that the richest country in the world can’t provide basic health care for its people. We have a war raging that the majority of American people clearly voted to end in the last election and yet it rages on. We could use a healthy dose of democracy in this country.


Juanita: Are any of your stories inspired by real people and real events?


Gregory: I would say they are composites of people I’ve encountered along the way and some of them, like Forklift Fighters, were based on stories I heard around the break table in factories. I think a lot of blue collar folk lore is probably based on real events but where or when is a mystery.


Juanita: These characters represent the dignity and strength of humanity. Would you comment on the similarity of their various struggles and their common message regarding the “psychotic atomic empire”?


Gregory: What I have tried to convey is the steady strength of character many working class people show despite great adversity. Although they have to struggle to make ends meet, they often show great courage in standing up to a system that’s stacked against them.


Juanita: What can you tell us about the endings of your stories?


Gregory: One of my favorite writers is Jorge Amado, a world famous Brazilian writer. At one point he said something like, “I don’t write fancy like T.S. Elliot. I always like to have the little guys win in the end.” I thought to myself, that’s not a bad way to go.


Juanita: Gregory, why do you seem to possess a strong insight and understanding of the emotional depth of these characters and the issues they experience?


Gregory: I try to create characters who exhibit typical human personalities. I actually follow a formula of typical human types that’s based on the theories of Jung. I think I’m able to achieve some resonance because those theories have proved out and moved on into practical applications.


Juanita: All of the stories in this collection take place in Chicago. Why did you write with this particular setting? What is it about Chicago that lent itself well to this theme?


Gregory: I think Chicago functions well as a microcosm of what’s happening in the United States. We probably have virtually every nationality in the world living here and all the major social problems that occur in the United States are represented in Chicago. My childhood neighborhood, Uptown, used to be famous for being a multi-national slum.


Juanita: What would you say are the prominent social issues affecting the blue collar working population today?


Gregory: Health care is a major issue. Jobs that pay a living wage are an issue. We have millions of hard working people who are “illegal.” That’s an issue. Getting a college education is an issue. Affordable housing is an issue. And, of course, global warming and the wholesale destruction of our environment for profit is an issue. Virtually none of these issues are on the national agenda.


Juanita: Have these issues changed over the years, or are the issues of the 50′s, 60′s and 70′s fundamentally the same as 2007? Please explain.


Gregory: Curiously, the issues seem to remain the same, but as a nation we seem to be going backwards on them. Most people seem to think the Civil Rights Movement is over with and then we have a major radio personality use racially insulting language against a distinguished group of African American women athletes. We find the Klan growing by 40% a year in membership. After Vietnam no one imagined a President would blunder into a needless war again, then keep the US in it – even after an election that clearly indicated that the American people wanted to end it. People are beginning to realize that we are in a state of permanent war and it has nothing to do with democracy and everything to do with natural resources such as oil.


Juanita: Gregory, do you think there is any hope for the honest working class citizen to maintain their rights and dignity against the “the psychotic atomik empire”?


Gregory: Our hope lies in mass organizing, direct action, and linked electoral initiatives. People have to unite across racial lines, gender lines, and across borders. Back in the mid 1990s, a major tire company tried to put an end to the United Rubber Workers. That small union merged with the United Steelworkers, my union, but everyone said, “The battle is over. The union is crushed. There is nothing we can do.” The Steelworkers ignored all that, united with groups in Japan, Brazil, and elsewhere to fight that multi-national company. In the US we set up picket lines of volunteers all over the country. A few months later, one of the most powerful companies in the world sent up the white flag and agreed to negotiate and returned thousands of industrial workers to their jobs. That’s the kind of dog fight we are in today.


Juanita: Gregory, are you still writing short stories? Do you have any other projects in the works?


Gregory: I’m currently concentrating on a new novel project entitled, “The Psychology of Starlight” that deals with the issues of immigration and compares the United States to one of the more notorious “death squad democracies” in Latin America.


Juanita: I understand that you also have a novel out titled “There Ain’t No Justice, Just Us.” Would you tell us about it?


Gregory: That is a self-published novel that did, however, get some good reviews. It deals with a real wildcat strike that broke out in South Chicago in 1979.


Juanita: What keeps you inspired to write about the cultural struggles of everyday people?


Gregory: I draw inspiration from all around me such as the successful strike of the janitors in Los Angeles a few years back, the “Justice for Janitors” campaign. That has inspired me to create a fictional Chicago version of those events in “The Psychology of Starlight.”


Juanita: Gregory, how can readers find out more about you and your endeavors?


Gregory: My website is


Juanita: Thanks for the opportunity to talk with you today Gregory. Your insights and experience into American social issues of yesterday and today are very informative, and we recommend everyone check out your multi-faceted, humorous collection “An Infinity of Days in the Psychotic Atomik Empire.” Before we depart, do you have any final thoughts for your readers?


Gregory:”Hasta la victoria siempre.”


Interview with Gregory Alan Norton


author of An Infinity of Days in the Psychotic Atomik Empire


Plain View Press (2007)


ISBN 1891386581


Reviewed by Richard R. Blake for Reader Views (3/07)



Interview with Gregory Alan Norton, author of "An Infinity of Days in the Psychotic Atomik Empire"

I Heard You Paint Houses - Closing the Case on Jimmy Hoffa

“I Heard You Paint House’s – Closing the Case on Jimmy Hoffa,” is the autobiography of mobster Frank “The Irishman” Sheehan, written by former homicide prosecutor and Chief Deputy Attorney General of the State of Delaware, Charles Brandt. The main point of the book is that Sheehan, more than 25 years after the disappearance of Teamsters union President Jimmy Hoffa, finally admitted to putting two bullets in Hoffa’s head. The book is interspersed with Brant’s writing, which are precise and quite detailed, and the transcripts of recordings Brant made with Sheehan in the early 2000′s. By the time of Sheehan’s “confession,” he was a fragile old man living in an assisted living facility.


The term “paint houses,” means you are a killer; the thought being, when you shoot somebody in a house, you “paint” the walls with their blood. The 6-foot-4-inch Sheehan claimed the first time he spoke to Hoffa, at the behest of mob boss Russell Bufalino, the first words Hoffa ever said to Sheehan on the phone were, “I heard you paint houses,” which is a subtle way of Hoffa asking Sheehan if he could depend on him to kill whomever Hoffa said needed to be killed. And Sheehan did kill for Hoffa, according to Sheehan, many times. In this book, Sheehan mentions several murders he committed for Hoffa and for other union officials too. But he mentions no names of the victims, except for Hoffa and Crazy Joe Gallo, whom Sheehan also claims he killed.


Brandt details Hoffa’s rise from a mere union member to the head of the Teamsters, the strongest, and possibly the most corrupt union in American history. Hoffa was tight with several members of the American Mafia, including Bufalino, and Anthony “Tony Pro” Provanzano, who was allegedly the one to insist Jimmy Hoffa had to be killed. Hoffa had complete control over the Teamsters lucrative retirement accounts, which he used as a quasi-loan system for several gangsters for various causes, some legal, some not so legal. Of course, Hoffa skimmed a little off the top for himself, so everybody was happy.


When Hoffa, after a decade quest by Robert Kennedy (Kennedy called his legal team “Get Hoffa”), finally was sent to prison for various union crimes, Hoffa hand-picked his old friend Frank Fitzsimmons as the interim President of the Teamsters. The intention was, after Hoffa was released from jail, he would resume his old duties with the Teamsters. Only the mob and Fitzsimmons had different ideas.


Released from prison after serving five years, Hoffa insisted that he be allowed to run for election to get his old job back. Hoffa was told by Bufalino and Provenzano to forget about doing so. They were perfectly happy with Fitzsimmons, whom they could control more easily than the bombastic Hoffa. Stupidly, Hoffa began making threats; saying that he had enough information on plenty of people to put them in jail. Hoffa also said he would squeal to the Feds if he was not given his old job back. Soon the order was handed down that it was Hoffa who had to go. According to Sheehan, he was one of Hoffa’s closest friends and the only one who could get close enough to Hoffa to do the job.


According to Sheehan, on July 30, 1975, Hoffa was summoned to a meeting by Bufalino and Provenzano at the Machus Red Fox Restaurant located in a suburb outside Detroit. When Hoffa arrived no one was there, but minutes later Sheehan arrived in a car driven by Chuckie O’Brien, whom Hoffa treated like his own son. Sheehan told Hoffa the place of the meeting had been moved to a private house. Hoffa didn’t like the idea, but knowing that the two mob bosses out-ranked him, Hoffa agreed to go anyway and he got into the car. It was a fatal mistake.


When they arrived at the private house, O’Brien drove away, and Sheehan followed Hoffa into the house. Once inside, Sheehan said he fired two bullets into his “friend” Hoffa’s head. A “clean-up crew” already on the premises, stuffed Hoffa’s body into the trunk of a waiting car, hidden in the garage out back. Then they drove Hoffa to a local funeral parlor, to be cremated immediately.


Sheehan claimed he had no choice but to kill Hoffa, or he would have been killed himself. He also claims he was heart-broken that he had to kill his best friend, and as a result, soon turned into a hopeless alcoholic.


Sheehan is one of many people who have claimed to have killed Jimmy Hoffa. But he was the only one to actually be a close friend of Hoffa’s and was a suspect by the FBI from the beginning. Maybe Sheehan killed Hoffa and maybe he didn’t. Brandt laid out a concise blueprint of the Hoffa murder that is quite convincing. But Sheehan’s claim to have killed Crazy Joe Gallo, by himself, is beyond belief.


By all accounts of the Gallo murder, Crazy Joe Gallo was killed by two Mafia associates in Umberto’s Clam House on Mulberry Street, in the early morning hours of April 7th, 1972. There were eyewitnesses to the murder, and in no account was a single gunman described as the killer. And certainly not a 6-foot-4-inch Irish gunman, who would stick out like a sore thumb in Manhattan’s Little Italy, where I lived for 48 years.


So it stands to reason, if Sheehan lied about killing Gallo, he may have lied about killing Hoffa too. Only the “Irishman,” Jimmy Hoffa, and the real killers, if Sheehan didn’t kill Hoffa, know for sure.



I Heard You Paint Houses - Closing the Case on Jimmy Hoffa