Communication Books for Today's Marketers

Marketing communications is the combination of various advertising methods to increase the sales of a certain product. In this modern era, more and more companies are starting to utilize online media like social networking websites and blogs to promote their products. The business world is getting tougher these days and marketing communication practitioners are required to find smarter ways to convey a message and also choose the right media for marketing. Below is the review of some books that may enhance your insight about this field:

Marketing Communications: Interactivity, Communities and Content (5th Edition) by Chris Fill

This book is a vital resource for both undergraduate and postgraduate students majoring in Marketing and Business. It is also an ideal choice for students who are studying for professional marketing qualifications. Unlike most marketing communication books, this book focuses on the ‘why’ rather than the ‘how’. Readers will find it interesting to read, thanks to the many case studies, diagrams, and figures that help students correlate theory and practice.

Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age) by Antony Young

This book is targeted for marketers who want to survive and thrive in the digital era. Digital media such as social networking sites have changed the way business works; they provide more tools for marketers to promote their brands. Through this book, Antony Young explores how many corporations have successfully gained business growth by integrating digital media tools into their marketing strategies. Basically, the book is divided into three main parts:

1. The future of advertising in traditional media and how to predict the value of an investment in the result-oriented marketing world of today.

2. How to get maximum impact from digital media.

3. The importance of utilizing non-traditional media vehicles.

Marketing Communications: Integrating Offline and Online with Social Media by P. R. Smith and Ze Zook

This book is considered a ‘must-read’ and is ideal for both students and professionals alike. It mainly talks about the importance of PR, advertising, social media and websites, sponsorship and direct selling. It also includes various new forms of communication available for marketing practitioners today. According to the authors, social media is a marketing revolution which offers lots of exciting opportunities. You will find many interesting case studies and examples to enhance your comprehension about the role of social media in marketing communications. The book also offers online support material for both students and instructors.

Communication Books for Today's Marketers